This November, B7 Innovation is 10 years old. In this period, we’ve grown from three people working from Paul Tidmarsh’s kitchen into one of the world’s most (quietly) successful brand development agencies.
“Our first breakthrough was doing the brand positioning & communications work for Pimms that led to the famous Alexander Armstrong advertising campaign”, says Paul Tidmarsh. “This proved to serious brand owners that our Adcept technique really could give more insight than tired old concept statements & mood boards.”
B7 Innovation has continued to grow steadily, even through the difficulties of the current recession, adding brands such as Dove, Flora/Becel, Philips & Tesco to our portfolio. “A highlight for me has been our role in the development of the brand positioning & communication for Dove worldwide” adds Paul. “Another is the work we’ve been doing this year across the Tesco brand, which comes at such a pivotal time for them.”
Now a team of 19, we’re hoping the next ten years will be just as interesting & as much fun at B7.