Tesco has just announced the launch of its new Hudl computer tablet.

Priced at just £119 with many high-spec features, it is expected to have a major impact on the tablet market currently dominated by Apple, Samsung & Kindle, especially in the run-up to Christmas.

B7 Innovation worked with Tesco & advertising agency Wieden+Kennedy to develop the brand positioning & communications strategy for Hudl, which formed the basis of the current advertising campaign. B7 Innovation founder Paul Tidmarsh says “We used our Adcept technique to explore a wide range of possible approaches. From this it became clear that Hudl appealed to those wanting the fun, convenience and excitement of tablets in a way that was unintimidating & easy for every member of the family to use.” Early indications are that the Hudl will be a major success – in its first two days, Hudl sales in Tesco exceeded those of any other tablet brand during the busiest full week at Christmas last year.

The advertising campaign which airs from 5th October features real people, showing just how easy it is to have fun with Hudl every day – whether it’s chatting to family, checking Facebook, or watching videos online.