Flora / Country Crock
Innovation
Liquid margarine isn’t immediately an easy idea to communicate. Our task was to experiment with all the potential benefits which led to a precise communications brief and successful launch.
Flora/Becel pro.activ
Communications brief development
Despite a more people-focussed approach in advertising, pro.activ was still failing to generate the emotional engagement with people that it needed to maximise its appeal. B7’s approach allowed multiple expressions of proof, mode of action and lifestyle benefits to be investigated.
The result was an inspiring yet quite specific set of guidelines embraced by client & ad agency alike, liberating the communications to be much more exciting & emotionally impactful.
