Philips

Philips

Innovation Scoping

Over the years we have worked with Philips several times. This is a good example of the B7 methodology being used in sectors that are not advertised. We use Adcepts to explore messages, benefits, ideas, & angles rather than as a route to developing advertising.

We have worked with the global innovation groups helping develop and scope innovation ideas for lighting in several key sectors: office lighting, factory lighting, lighting in parks and street lighting. In each case we worked with teams in India, China and the global team and we brought alive all the potential benefits & angles for multiple ideas. They were researched with the key global trade customers – architects, town planners, developers etc. Each idea has multiple executions and so is given its best chance of success and because each represents a different angle the exact appeal of each innovation was easily pinpointed to give a clear brief for further development & focus.



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