Signal / Pepsodent: Expert Protection

Innovation / Communications brief development

We have worked on several innovations with the Unilever team. Some are still confidential but we can talk about one…

The Signal team had developed a toothpaste that mimics flossing & mouthwash to clean better between teeth. We needed to turn this technical story into an emotional as well as simple rational story for two very different target markets – French & Indian mums. We scoped multiple themes and identified a penetrating insight for each market that unlocked the opportunity in an emotional way. This resulted in a precise communications brief and a film that has got excellent research results and will be aired shortly.