Cup-A-Soup

Knorr Cup-a-Soup

Brand positioning & communication brief development

Although Unilever is the leader in instant soups internationally, penetration had remained low in many strategic markets. Our brief was to find compelling communication angles that would convert non-users.

Using our B7 Adcept methodology, we explored a wide range of potential positionings. This helped produce the basis of the communication strategy for instant soups worldwide.



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