Peperami / Bifi


Peperami / Bifi

Brand positioning and communications development

Peperami was a small, successful brand in the UK with far greater ambitions. Adcepts allowed the brand team to expose many different angles and discover the positioning that has famously led to massive growth and award-winning advertising.

The Adcepts revealed that the key was to send up masculinity with an inherently subversive and rebellious humour. The result was a creative brief which led straight to the ‘Bit of an animal’ campaign, winning 7 awards including the IPA Effectiveness Awards, Planning Award and two Golden Arrows at Cannes. The brand tripled in size as a result of the re-launch.



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