B7 Communications Strategy Guides Surf Sensations Launch

Surf Sensations has been launched with a TV advertising campaign based on a communications strategy devised by B7  Innovation and the Surf brand team.

The campaign shows how Surf Sensations can put uplifting fragrances made with perfume oils into your everyday life. ¬†B7 founder, Paul Tidmarsh comments “Adcepts gave us much more depth and precision than traditional concepts could on this project. Because we looked at so many different potential communication ideas from so many angles, we found that the fragrances being crafted by expert perfumers was the best support for the price premium, and that the imagery should speak to the buyer as a woman, rather than as a mother.”

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