B7 has won the prestigious David Ogilvy Gold Award for ‘Excellence in Advertising Research’ at the annual Advertising Research Foundation awards ceremony in New York. The awards celebrate the role of research in uncovering the insights and emotional connections that underpin great creative advertising.
The prize was for B7’s work on Unilever’s Knorr brand which became the basis for the ‘See another side’ advertising campaign which prompted consumers to re-evaluate the quality of Knorr Sides range.
B7 founder Paul Tidmarsh said:
‘We’re thrilled to have been honoured with such a prestigious award – it shows how great creative research can lead to great creative advertising.”