BBC Worldwide – Earth

BBC Worldwide – Earth

Positioning an innovation

The BBC had co-shot a feature film alongside the natural history TV series Planet Earth for cinema.

We worked with the producer and their team from the outset. The key task was to give the film stature, to make it an epic rather than a niche wildlife film. Working with the team in a series of creative sessions we defined the name, proposition and identity.

EARTH, achieved extraordinary box office results with over $140m in ticket sales and over 2m DVDs to date in fifteen launched markets.

BBC Earth

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